Whether you need to connect with suppliers, producers, farmers markets, coops, grocers or individual customers, branded agri products can really make an impression. Here are some agricultural industry promotional gift ideas to help you cultivate goodwill and plant a seed in the minds of your target audience.
Canvas totes: These promo gifts are a great way to engage customers as farmers markets. Capable of holding plenty of weighty produce, they also offer expansive space for you to showcase your logo. Since they tend to be reused, quality promotional totes also help keep your brand front of mind, which helps to drive repeat business weeks and months down the line.
Garden tool packs: Loaded with essential gardening tools, this easy-handling tote offers relevant appeal to agri-minded audiences. It's also a great way to leverage the booming gardening hobby-trend. What's more, since it offers lasting, real-world value, this promo gift is sure to provide a high ROI for your promotional dollar.
Work gloves: If your company's promotional campaign centers on agricultural producers, branded work gloves can really hit the mark. Available in rugged pigskin leather, flexible synthetics and everything in between, these handy agri products offer functional, real-world value to clients, whether they are working in the fields, servicing tractors or trying to stay warm in the early morning hours.
Sport jugs: Agricultural producers work long hours under the hot sun. In turn, most require large quantities of water, tea or sports drinks. Insulated sports jugs help keep beverages cool all day long, even when temperatures soar above 100 degrees. When they are branded with your unique logo, they can also build positive sentiment for your company, while keeping you relevant in the minds of your clients.
Cutting boards: Cutting boards and produce go hand in hand. When customized with your logo, these kitchen essentials are a great way to engage individual consumers or key decision-makers that work for suppliers, coops or grocers.
Beverages and edibles: If you're looking for a way to engage broad agricultural audiences, there's no better option than promotional drinks and edibles. After all, while people tend to have different needs and interests depending on their demographics, everyone appreciates the allure of free food and beverages.
Things to Consider
When choosing the right promotional gift for the agricultural industry, it's important to know your market. Before selecting an item, you should first ask yourself who exactly you are targeting. Your first instinct might be to answer, anyone and everyone. Unfortunately, this sort of oversimplification can lead to waste if you choose a product that doesn't effectively engage your target audience.
Take the time to get a better understanding of your audience’s individual demographics and characteristics. Are they young millennials who are focused on organics and renewables? Are they middle-aged or retired consumers with their own sets of priorities? The more you know about your customers, the easier it is to tailor your marketing message by selecting agricultural-themed products that are relevant to their lives.